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In November 2004, Superaposta brasil entered the online poker market. In 2006, the company name was changed to Bwin for marketing reasons. In 2007, the clients of the betting office were able to watch sports broadcasts on the website.
On 8 June 2010, Superaposta brasil became the first online gambling company to be licensed in France. Even earlier, in 2009, the company entered the Italian online poker market by acquiring Gioco Digitale, the oldest local gambling website, for €50 million in cash and 2.3 million of its own shares.